MTN partners PayJoy, TD Mobile, Sterling Bank on revolutionary device financing scheme
Mmesoma Osinike:
L-R: General Manager PayJoy
Africa, Dominique Freidl; Group Head, Strategy &
Innovation, Sterling Bank Plc, Mr. Shina Atilola; Managing Director, TD
Mobile, Mrs. Gozy Ijogun; Sales & Distribution Executive,
Mr. Adekunle Adebiyi, Chief Marketing Officer, Mr. Rahul De and
Senior Manager Data & Devices, Mr. Abiodun Ajayi, all of MTN Nigeria
at the launch of MTN Device Financing Scheme in partnership
with PayJoy, Sterling Bank Plc and Samsung Mobile held at
Radisson Blu, Victoria Island, Lagos on October 31st, 2018.
Foremost
telecommunications company, MTN Nigeria, has partnered with PayJoy, a Silicon
Valley-based technology company, Sub-Saharan Africa’s biggest mobile devices
distributor, TD Mobile and Sterling Bank to unveil a revolutionary,
technology-driven device financing scheme which will enable Nigerians from all
walks of life own high-end devices by paying at flexible instalments.
The
official launch of the scheme was held at the prestigious Radisson Blu
Hotel, Victoria Island on Wednesday, October 31st, 2018.
In
attendance at the event were representatives of PayJoy, MTN, TD Mobile,
Sterling Bank as well as Samsung – the first smartphone brand signed up
for the scheme.
In her
opening speech at the well-attended event, Managing Director, TD Mobile, Mrs.
Gozy Ijogun expressed her delight with the PayJoy offering and TD’s role as
device suppliers, especially in view of the opportunity it presents in
deepening smartphone penetration in the country.
“With
TD’s agility, millions of Nigerians are assured of the constant availability of
the devices at multiple locations and in every MTN store nationwide. We are
delighted at this development as it will not only empower more Nigerians to own
devices that were hitherto out of their reach, but will also boost smartphone
penetration in Nigeria.”
PayJoy’s
General Manager for Africa, Dominique Friedl affirmed the revolutionary nature
of the device financing scheme which relies heavily on technology in creating a
seamless process for subscribers.
“PayJoy’s
mobile locking technology and data science enable financial inclusion for
billions worldwide. Our secure mobile locking technology and world class data
science enables people in emerging markets worldwide to qualify for smartphone
financing and cash loans that would otherwise be unavailable.”
“You do
not have to be a working-class Nigerian or salary earner to subscribe to this
scheme or own that desired device. All you need to do is walk into the nearest
MTN store,” he affirmed.
The
scheme will be available in designated MTN stores in Lagos, Abuja and Port
Harcourt this week.
Interestingly,
the PayJoy offer stands out from other device financing schemes due to the
convenient, flexible and value-adding benefits it provides to subscribers, a
point MTN Nigeria’s Senior Manager, Data and Devices, Abiodun Ajayi was quick
to point out.
“There
are loads of freebies and incentives to help interested customers derive more
value. These include free 2GB data every month and access to a suite of MTN
offerings such as MTN Pulse, MTN Music Plus and many others.”
“As
financial partners, Sterling Bank is committed to ensuring that the devices are
readily available for your convenience. The scheme is open to all classes of
Nigerians and you do not necessarily have to be a salary earner to qualify, so
I encourage everyone to sign up for it. This is one of the surest and most
convenient ways to own a high-end smartphone without burning a hole in your
pocket.”
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