Mad rush for Konga Yakata as prices fall
Ohamara Obiageri:
Konga, Nigeria’s e-commerce giant has recorded a
massive rush for its Black Friday sales tagged Konga Yakata which kicked
off on Thursday November 8th, as eagers shoppers thronged the company’s online
and offline platforms to be the first to take advantage of the price slashes
and huge deals that greeted the commencement of the mega shopping fiesta.
Konga Yakata, widely regarded as the biggest shopping
event of the year, is a month-long campaign which runs every day from Thursday
November 8th to Friday November 30th 2018.
Feelers from within the company indicated that traffic
to the website Konga.com began to record a steady spike from the early hours of
Thursday as thousands of early bird shoppers kick-started the hunt for bargain
deals. Calls to the Konga customer care lines and other feedback channels also
increased exponentially as a result of the increased traffic recorded on the
website.
Further spicing up the Konga Yakata offer is a series
of exciting attractions including periodic flash sales, treasure hunts and
other freebies for shoppers.
Konga’s network of retail stores nationwide also
reported heavy traffic and footfalls for the commencement of Konga Yakata, as
many shoppers sought to avoid the massive rush online by carrying out their
Black Friday shopping in the nearest Konga store.
In Abuja, Uyo, Port Harcourt, Ibadan, Enugu, Owerri
and other locations, reports show that shoppers thronged Konga stores early on
Thursday to see the items and price slashes on offer, with cash payment ranking
as the most preferred means of payment. Interestingly, many in-store shoppers also
chose to place to place orders online for delivery of their items after
concluding their selection.
The case was hardly different in Lagos where Konga
stores in Surulere, Ikeja, Admiralty, Yaba, Trade Fair, Ikoyi, Ikorodu and
Gbagada, among others, experienced increased human traffic from shoppers keen
to be among the earliest to get their hands on the products and offers
available.
For the first time since it instituted the annual
Yakata sales as arguably the most anticipated event in the shopping calendar,
Konga has added a new dimension with its network of retail stores also
affording shoppers an opportunity to take part in the month-long sales.
In addition, the stores also provide a useful outlet
for millions of unreached and under-served Nigerians in up-country locations
who cannot partake in online shopping to experience the Konga Yakata sales.
The month-long shopping extravaganza will come to an
end on Friday November 30th 2018.
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