Nollywood, next biggest wealth creator in Africa, Zinox Chairman
Success Damian:
Digital
entrepreneur and Chairman, Zinox Group, Leo Stan Ekeh has identified the Nigerian
movie industry as the next biggest wealth creator in Africa.
Ekeh made
this declaration at the 6th Edition of the Africa
Magic
Viewers’ Choice Awards (AMVCA) held at Eko
Hotel &
Suites recently.
The Zinox
boss who was on hand to present the award for the best overall movie to Kenyan
producer, Phoebe Ruguru for the movie 18
Hours, alongside Wangi Mba-Uzoukwu, Regional Director, M-Net West Africa,
affirmed that the wealth-creating potential of the Nigerian movie industry is
huge, noting that the industry’s capacity as the next goldmine will manifest in
the second quarter of the 21st Century.
In his words
“I just thought I should encourage the superstars, the upcoming superstars, the
script writers and the producers.
I think you
have about 76 months to emerge in the second quarter of this century where you
become the mega wealth producers of Africa.”
Ekeh, while
congratulating the winners and the not-so-lucky nominees, pledged a dozen Zinox
Whizkid tablets to the winners of the best overall movie category for donation
to any school of their choice. He also urged stakeholders in the industry to
stay on course and continue to interpret their roadmap and vision in order to ensure
clarity of purpose.
“You are in
a profession that you do not have to retire from. The older you get, the more
quality assignments you get and the more money you make. So, I want to congratulate
everyone and wish you a century filled with wealth,” he enthused.
Informally
referred to as Nollywood, the Nigerian film industry reportedly produces about
50 movies per week, second only to India’s Bollywood—more than Hollywood in the
United States.
Although its revenues are not on par with Bollywood’s and Hollywood’s,
Nollywood is believed to generate an impressive $590 million annually and one of
Nigeria’s largest employer of labour with over a million people in its fold.
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